Petal Parlor

season

spring 2024

timeline

2 weeks

service

Brand Strategy

Project Scope

  • Brand Vision - A soft, feminine aesthetic that brings their mobile flower bar to life.
  • Logo Suite  - Full collection with delicate embossed details that bloom across every touchpoint.
  • Visual Identity - Colors and typography that capture the elegance of fresh florals.
  • Brand Voice - Taglines that tell the story of their unique mobile experience.
  • Strategic Support - Ongoing guidance to help their vision flourish.

Project Graphics

Sophisticated Embossed logo for socials
Website Mockup Ideas
Custom Illustrations
Business Card Mockups
Social Media Content
Embossing Play

Merch in Real Life

Tissue Paper for Custom Bouquets
The Clients POV

like a magician turned our dream into reality with the most stunningly romantic and timeless branding

Jennifer is a true master at her craft and if you are looking for branding that will set you apart from the rest, look no further. She took the vision we had in our minds (that really we couldn't even put into words) and like a magician turned our dream into reality with the most stunningly romantic and timeless branding for our small business. From our custom color palette, fonts, overall aesthetic and logo, she exceeded our hopes and expectations. She was such a pleasure to work with and truly made the entire process so enjoyable and fun!

⭐⭐⭐⭐⭐

Ashley Toledo

Petal Parlor

Project Recap

When two visionaries came together to create Petal Parlor, they needed a brand as fresh as their flowers. We crafted a delicate yet distinct identity that perfectly balances feminine charm with modern mobility. Through soft embossed details, thoughtful typography, and messaging that speaks to community, we helped transform their mobile flower bar from a beautiful concept into a blooming brand.