Petal Parlor
Project Scope
- Brand Vision Strategy - Collaborated with the co-owners to define a cohesive brand vision that merges their ideas and reflects the feminine, soft aesthetic of the mobile flower bar.
- Logo Suite Development - Created a full logo suite, including a main logo, sub logo, taglines, and icons, all with an embossed effect to convey the brand's softness.
- Color and Font Selection - Selected a color palette and fonts that capture the elegant, approachable nature of the Petal Parlor.
- Tagline Development - Developed taglines that communicate the mobile flower shop's unique and community-focused experience.
- Consultation and Guidance - Provided continuous consultation and guidance throughout the project to ensure alignment with the brand's vision.
brand elements
image one description
image two description
image three description
season
spring 2024
timeline
2 weeks
service
Brand Strategy
In this project, we worked with the co-owners of Petal Parlor, a mobile flower bar, to develop a brand identity that would seamlessly combine their individual styles and ideas. The goal was to create a soft, feminine look that resonates with their target audience. We started by defining a clear brand vision, followed by developing a full logo suite, which included an embossed effect for added tactile appeal. Taglines were crafted to emphasize the brand’s community-driven message, and a harmonious color palette and font selections were made to reflect the softness and elegance of the mobile flower bar. Ongoing consultation ensured the brand remained true to the co-owners’ shared vision.