Luxe Studio

season

Spring 2023

timeline

3 weeks

service

Brand Strategy

Project Scope

  • Brand Guidelines - A luxe visual story that shimmers across every touchpoint.
  • Digital Strategy - Social presence that captures their artistry and authenticity.
  • Brand Assets - Print and digital materials that radiate sophistication.
  • Brand Voice - Bold messaging that empowers their community to shine.
  • Growth Framework - Strategic foundation for seamless expansion.

Project Graphics

Metal to match the jewels
Website Homepage Concept
Storefront Signage
Retail
The Clients POV

"It's everything I was hoping for and even more."

The branding is so on point!! I love everything about it! It's everything I was hoping for and even more. The logo is just so perfect, it's like "look at me I'm rich but don't have to you I'm rich"

⭐⭐⭐⭐⭐

Luz

Luxe Studio

Project Recap

When Luxe Studio was ready to expand beyond their first location, they needed their brand to be as permanent as their jewelry. We crafted a bold identity that honors their Latina roots while elevating their luxury appeal—anchored by their fearless tagline "Take up space in places not meant for you." From social strategy to scalable guidelines, every element was designed to support their growth while maintaining the intimate, empowering experience their clients love. The result? A brand that's as meaningful as the moments they help create.