Hydrology Water Store

season

Winter 2024

timeline

4 weeks

service

Brand Strategy

Project Scope

  • Brand Identity: A timeless black and white crest that elevates everyday water delivery.
  • Brand Mascot: Meet Sprinks—a charming water drop that adds personality to premium service.
  • Marketing Materials: Business cards and apparel that make every team member a brand ambassador.
  • Vehicle Design: Eye-catching truck wrap that turns delivery routes into brand exposure.
  • Online Platform: Seamless ordering system for customized water delivery at your fingertips.

Project Graphics

New Website Design
Sticker Design for E-commerce store
Icon Logo
Custom Water Jug Design
Vehicle Wrap

The Clients POV

"We would recommend Jennifer a million times!"

We have had the pleasure of working with Jennifer for the past few months and every single part of it has been absolutely wonderful. She is so knowledgeable and personable! The questions and information she asks for us to complete in the beginning of the process is so important and you can see that as the process goes on. She puts so much work into the process that you feel like you are her only client! She is available almost anytime you need her! We couldn’t have asked for a better person to help create our logo, mascot, website and overall brand! We would recommend Jennifer a million times! You are real blessed if you are given the chance to work with her!

⭐⭐⭐⭐⭐

Kristin Stillman

Hydrology Water Store

Project Description

Hydrology wanted to transform water delivery from a basic service into a premium experience. We created a brand that balances luxury with approachability—pairing a sophisticated vintage crest with Sprinks, their charismatic mascot. The result? A brand that stands out whether it's rolling through neighborhoods on their delivery trucks, worn by their team, or powering their convenient online ordering platform. Now every touchpoint tells the story of water delivery done differently.