About me
About me
With years of experience in the industry, I have worked with businesses of all sizes.
View my projects
View my projects
Transforming the ordinary into ‘Okayyy’! Brand & Website design isn’t just my job; it’s my playground.
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Schedule a call
My Story
About me
More Than Just Your Brand Bestie
Hey there! I'm all about juggling life as a supermom and loving wife, with faith in God and a whole lot of passion for my biz. Being a brand boss isn't just a job for me—it's what gets me fired up every morning. With a dash inspiration and a dose of creativity, I've navigated the highs and lows of the branding world, making visions come to life one project at a time. Launching my own gig was a leap of faith that's totally paid off, letting me flex my strategy muscles and sprinkle some magic on everything from startups to big names. Balancing diapers, date nights, and deadlines has taught me the art of keeping it real and making every moment count. So here I am, your go-to brand baddie, ready to help your business shine brighter than a diamond, all while keeping my faith and family right by my side.
My timeline
Over 10 years as a Creative Brand and Website Designer
2010 - 2014
Cordevalle
In my role assisting the Director of Retail in the hospitality industry, I got a front-row seat to the exciting world of buying and branding apparel. Being part of all those meetings, I was always on top of market trends, getting a real feel for what styles and brands would resonate with our audience. It was more than just choosing clothes; it was about crafting an image and identity that people wanted to be part of. This hands-on experience taught me the ins and outs of what makes a brand stick and how to translate that appeal into design that catch eyes.
2014 - 2016
La Rinconada
Stepping up as the Head of the Retail Department at a prestigious new country club, I dove headfirst into the world of luxury apparel and branding. My days were packed with curating collections and overseeing trunk shows, where I collaborated closely with vendors to bring exclusive shopping experiences to our members. I had the exciting opportunity to attend seasonal fashion shows, handpicking items that I knew would fly off our shop’s shelves. The most rewarding challenge was launching a private online store exclusively for our members. This venture not only expanded our brand's reach but also deepened our connection with the club's community, blending the elegance of our physical offerings with the convenience of digital access.
2016 - 2018
The Olympic club
Taking on the role of Director of Retail at The Olympic Club in San Francisco was a game-changer for me. It put me right in the middle of the action, managing three key shops: tennis, golf, and the downtown club. What made this role stand out was not just the day-to-day management but also launching a huge online store that became an exclusive shopping haven for the club’s 10,000 members. This was all about bringing a bit of the club’s luxury and exclusivity online, and it really hit the mark. We didn’t just meet our sales goals; we blew them out of the water, month after month. It was during my time here that we also clinched the 'Merchandiser of the Year' award, a nod to how we were doing things differently and setting new benchmarks.
2018 - present
Business Owner
Starting my own business was the best decision I ever made, combining everything I love about branding and website design. It's awesome working with all kinds of businesses, helping them get their branding and websites just right. The best part? I get to make my own hours, which means more time at home with my four kids, our dog, and my always supportive husband. It's pretty cool being able to switch between different projects, meet amazing people in the business world, and still be there for family dinners and soccer games. Every day brings a new challenge, a new company to help, and that's exactly how I like it. It's not just work; it's doing what I love, surrounded by the people I love.