Let’s face it – you weren’t the first to do what you do, and you won’t be the last. We live in a world full of creatives, doers, go-getters and hustlers. There are so many amazing professionals in every industry. In order to stand out, is crucial for your branding to be both authentic and engaging. Having a business that has invested in strategic brand design will set you apart from the rest of the competition.
First things first….
What is branding?
Even though the term “branding” has become a buzzword, it does a lot of heavy lifting in your business. Having a well-branded business is the key to having an elevated online presence.
By definition – Branding is a way of identifying your business. It involves creating a unique name, logo, and overall visual identity that sets your business apart from its competitors and appeals to your target market. It is important to be consistent in using these elements across all marketing materials, from the business website to advertising and packaging.
Soooo like what’s included in a “Brand Identity”?
Elements in a Brand Identity.
LOGO
A brand logo is a visual symbol that represents a business and helps customers to identify and remember it. It should be simple, memorable, timeless, scalable, unique and relevant. The logo may include text, image, or a combination of both. Make sure to work with a professional who understands design principles, typography and color theory to ensure it is effective and will serve the brand well.
ELEMENTS
Icons, patterns, materials and textures are great elements that help give a brand a more tangible presence. They bring your branding to life and make it more unique.
IMAGERY
You are not basic, so don’t use basic stock photography. The use of photography and illustrations, helps a brand connect with its audience and express its personality, values and offerings. It also helps to create brand recognition and a sense of familiarity.
Hire the photographer and take yearly pics – it’s fun and it’s a write off <3
FONTS
The use of fonts, font size and style variations can also evoke different emotions, and convey different messages. A brand should have a consistent typography suite used across all materials and digital platforms.
COLOR
The use of color can evoke different emotions and can help a brand stand out. These colors create a visual consistency that helps you with being memorable. A brand needs a consistent color palette that is used across all materials and digital platforms.
The tone and language you use in all communications such as advertising, social media, and website copy should be consistent and align with the brand’s values and personality. You need to have a central message of the brand that you communicate consistently, that highlights the brand promise and purpose.
Overall, a strong brand can help a business attract and retain customers. Your business will have more opportunities to be featured by bigger brands which will expose you to larger audiences. Potential clients will be ready to commit to you faster when the branding is attractive to them. Remember, cult like followings start with brand loyalty! Stand out against your competitors, and build trust with your audience.
A well-branded business is a key factor in the overall success of any business. If you’re interested in working together to build a custom brand design, check out our BIG BRAND ENERGY package.
BIG BRAND ENERGY – A Look Inside a Well-Branded Business
